Tag: Referral Rate

The 2 Client Acquisition Projects All Financial Advisors Must Master
Mark McKenna Little invites financial advisors to master lead generation by engaging fully with his presentation, eliminating distractions, and focusing on actionable insights that could transform their business practices. He

37 (Easily Fixable) Things That Annoy Affluent Clients
Mark Little emphasizes the importance for financial advisors of not merely meeting, but consistently exceeding, the expectations of their affluent clients. He recommends starting by addressing and eliminating any practices

I love clients, but I hate client acquisition: Financial Advisor who’s…
Mark, a seasoned financial advisor with over 40 years of experience, particularly resonates with “frustrated veterans” in the industry. He discusses his disdain for traditional client acquisition methods, especially as

What is The Financial Advisor Mastery Program?
Mark McKenna shares insights for financial advisers seeking significant growth. His method, developed over 20 years, revolutionizes client acquisition, conversion, and service, eschewing traditional sales tactics for a client-centric approach.

DO MORE for fewer clients: Advice for professional retail Financial Advisors
Mark shares a transformative piece of advice from his business coach, Bill Bacrack, which revolutionized his approach to financial advising. Overwhelmed by managing 1242 mostly non-ideal clients, Mark embraced the

2 of 4 Master Class on Becoming The Star Advisor
Video #2 of the Star Advisor Playbook shows how to become the top advisor in your market by mastering the #1 valuation driver—client satisfaction—measured by your annual client referral rate.

The Client Attraction Pipeline Every High End Financial Advisor Should Use
Most financial advisors overcomplicate client acquisition. In this video, you’ll learn how elite advisors use a simple 4-meeting relationship process—built on trust, not sales—to attract ideal clients consistently. Discover how

4 of 4 Consistently Exceeding Ideal Clients’ Expectations Working 3 days a Week
Learn the 3 key metrics that prove your advisory business is solid, sound, and sustainable. In this final video, Mark reveals how to measure client satisfaction through referrals, track new
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About Mark McKenna Little
Mark Little is the ‘regular guy’ Financial Advisor whose unconventional approach to financial services acquired 1,242 clients.
Then in just 34 months he rebuilt his business from the ground up, shattering international records and boosting revenue by 412%
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