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If You Design for Average, That’s All You’ll Be
All Financial Advisors look alike to affluent Clients. I’ve studied the data for more than 25 years and when a successful affluent person meets a Financial Advisor, and hears them

Mastery as Marketing
Here’s a quick master class on radically differentiating yourself from everyone else your potential clients could hire. Mastery is the greatest differentiator in most service businesses, so let’s walk-through what

Work Hard, Play Harder
Work hard, play harder. Really? I’ve heard this since I was back in college, and now that I’ve climbed my way up the ladder of success I’m convinced this bumper

A Case Study on Innovation
As a leader of the team, it’s your job to cleanse those around you of their limiting beliefs. Everyone has them, and they’re the primary obstacle to forward progress on

How to Solve the “Willie Nelson” Problem
I like team members who are “hungry.” For me, “hungry” means they’re excited about the project and are eager for it to succeed. Attitude is everything, and “hungry” shows up

What We Can Learn from a Village Postman
What does “doing small thoughtful things for people” have to do with client acquisition? Well, I would say it was a key to my success generating revenue and acquiring Ideal

The Second Job of a Leader
I was recently asked by one of our clients, who are all professional Financial Advisors, for a working definition of “leadership” and “how do I know if I’m a good
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About Mark McKenna Little
Mark Little is the ‘regular guy’ Financial Advisor whose unconventional approach to financial services acquired 1,242 clients.
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