Simple Is Beautiful

MILLION DOLLAR IDEA: Make your client’s life simpler. Your business reputation is up to you. You control it, and you can drive it. If you become known as the person who can simplify the lives of your clients, that’s valuable.

That could well be your marketing niche. Your services can be the most expensive option in the marketplace but if everything you do makes your client’s life simpler, you’ll find a market that is already looking for a more convenient option.

Not everyone will be looking for simplicity or convenience, but isn’t that the point? You’re narrowing down your market, seeking only those clients who are happy to pay the higher price required by hiring someone skilled like you to make their life easier.

You will decide to do things your competitors aren’t in this area of simplification, and you’re increasing your prices to deliver on those promises. The fact that do-it-yourselfers or people looking for the cheapest option eliminate you from consideration is exactly the point. You can now focus your marketing to attract Ideal Clients who are seeking simplicity. In this niche, creating marketing that repels do-it-yourselfers is GREAT! Just what you want.

What more can you be doing to make your clients’ lives easier? Can you create a friction-free environment where you can unburden your client? Use your skill and experience to figure out how to reduce the number of “to-dos” on your client’s list of Action Items. Build a reputation as the person who can simplify your client’s life.