How long will it take to acquire my next Ideal Client?

While the Lead Generation method we teach will have you interacting with lots of new people almost immediately, the most common question I get from Financial Advisors is, “How long will it take me to acquire my first Ideal Client using this method?”   There are 4 variables that will determine the answer to that question.

1. Fishing in The Right Ponds.(Where)
2. The pace you improve your social skills.(How)
3. The actual time you invest with Lead Generation.(When)
4. Luck. But fortunately there’s a point where you’ll make your own luck and eventually gain control this variable too.

So, let’s quickly run through the first 3 variables above so that you’ll know how quickly you can capture control over “making your own luck” and acquiring Ideal Clients as quickly as you need or want to.

Fishing in The Right Ponds (FIRP) is all about where you invest your time outside the office.  The goal is to identify places to interact with new people that have high concentrations of Potential Ideal Clients.  The key to our method is to develop personal relationships, where your focus is on spending time together doing things you both enjoy, rather than fixating on a person doing business with you. It’s obvious that if you’re always fishing in the wrong ponds you’ll be wasting your time.  So, Fishing in The Right Ponds means investing your time with groups you believe have high concentrations of Potential Ideal Clients, freeing you to maintain your primary interest in these people personally rather than obsessing over their business potential.

The pace you improve your social skills means you’re intentional about becoming increasingly more likable and about improving that skill.  The more skilled you are at being interested, agreeable, personable, interesting and engaging, the faster you’ll develop relationships with every new person you meet. Likewise, being opinionated, self-centered, self-promoting, or a poor listener will slow down your efforts at acquiring your next Ideal Client. The pace you improve your social skills acknowledges that these social skills are all learned skills and, no matter your current level of skill, the faster you improve them, the faster you’ll acquire next Ideal Client using our method.

The actual time you invest with Lead Generation is the variable over which you have the most control.  No matter how fast or slow you dial-in the other variables, this is the one variable you can ramp up  quickly if ever you feel frustrated that you’re not acquiring Ideal Clients rapidly enough. Regardless of your level of commitment to improving the two variables above, increasing the actual time you invest with Lead Generation will almost guarantee faster results.

Which leaves us with the unsettling final variable we’re calling luck. Fortunately, making your own luck means consistently improving the 3 other variables above to maximize all your available opportunities.  By working to improve the first 3 variables that are within your control you’ll gradually eliminate any need for  the one variable you can’t otherwise control. You see, the more total people you meet and interact with routinely, the faster you’ll find potential clients who are asking you to sit down and “talk business.”

At the very beginning we’ll call the variable you can’t control  “luck.” But as you improve the other 3 skills, and grow the number of people you’re routinely following-up with, the less “luck” is involved and the more your skills will take-over and control the pace you add Ideal Clients.  So, you actually control how long it will take to acquire your next Ideal Client, but if you’re willing to change your routine and invest most of your week improving the 3 skills you have control over, then you’ll be amazed at your results in your first 90-days.