Episode 110: Clearly Articulating Your Fundamental Investment Principles

Mark McKenna Little walks advisors through The Implementation Meeting™, explaining how it sets the foundation for lasting client relationships. He reveals that most advisors fail to establish clear roles, boundaries, and expectations early on, which later leads to misunderstandings and emotional breakdowns when markets fluctuate. This meeting, held within two weeks of being hired, ensures both the advisor and client understand their responsibilities—what the advisor will deliver and what the client’s role is in achieving results. Mark outlines The Three Meeting Process™, emphasizing that The Implementation Meeting™ moves the relationship into full execution mode. Advisors learn how to prepare internally, engage their teams, clarify missing documents, and use the meeting to set ground rules, align on expectations, and create a proactive communication rhythm. The session reinforces that structure, transparency, and leadership are the keys to long-term trust and client satisfaction.