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Annual Recurring Revenue Exercise
- Annual Recurring Revenue Exercise Module
Develop a specialized list of existing and potential clients that will guide you step-by-step through building your Ideal Client Community.
- Introduction Lesson
What is the Annual Recurring Revenue Exercise, and why is it useful?
- The Two Crucial Numbers Lesson
In order to complete the Annual Recurring Revenue Exercise, you’ll need to calculate two crucial numbers: your PMARR and your Cost to Serve Clients.
- ARR Exercise, Part 1 Lesson
Build your list of existing and potential clients
- ARR Exercise, Part 2 Lesson
Separate your list so you can clearly see who is and is not profitable
- ARR Exercise, Part 3 Lesson
Account for unique client situations by categorizing each person on your list
- ARR Exercise, Part 4 Lesson
Create a process for each category on your list
- ARR Exercise, Part 5 Lesson
Take action—start contacting the people on your list
- Dealing with Non-Ideal Clients Lesson
What to do with Non-Ideal Clients once you've identified them
- Maintaining the Annual Recurring Revenue Exercise Lesson
What needs to happen each day to keep the ARR up to date
- Parting Shot Lesson
A final word from Mark McKenna Little
- Introduction Lesson