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How Outrageous Ideas Change the World (for better or worse)

🔑 The 5 Best Words for You to Describe Bitcoin to Clients

If you’re a High-end Financial Advisor trying to explain Bitcoin in a clear, powerful way, these 5 words will change the conversation:

A network protocol that is…
Open – Anyone can access, build on, or verify the ledger. No gatekeepers. No black boxes.

Decentralized – No issuer, no steering committee. The monetary policy is fixed and enforced by math, not politicians.

Permissionless – No central authority to approve or deny transactions. Global commerce, peer-to-peer, unstoppable.

Secure – Protected by modern cryptography + real-world energy. Bitcoin is the first truly scarce, incorruptible digital asset.

Bounded by energy – Proof-of-Work grounds Bitcoin in physical reality. Attacking it costs more than participating. Incentives do the heavy lifting.

🧠 As Jeff Booth explains: Bitcoin isn’t just money—it’s a protocol with unchangeable rules and perfectly aligned incentives.

It’s cheaper to cooperate than to cheat. That’s not just elegant—it’s how you secure truth in the digital age.

✅ When clients ask, “Why Bitcoin?”, start with these five words.
They’ll remember them. And they’ll remember you knew how to explain it.

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About Mark McKenna Little

Mark Little is the ‘regular guy’ Financial Advisor whose unconventional approach to financial services acquired 1,242 clients.

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